Merchants

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Merchant Program

About the merchant program
Through the Merchant Program, retailers acquire new customers and increase online sales by advertising products through highly targeted ad placements across our network of premium publishers. Consumers can engage with merchant offers at various stages of the buying process throughout the web. When they're ready to purchase, we deliver the customer directly to the merchant's site to complete the purchase.

How it works
Sign up for an account to get access to the Merchant Account Centre
  1. Upload a data feed within the Merchant Account Centre.
  2. Fund the account using a PayPal, credit card, or wire transfer.
  3. Launch the campaign following an internal account review.

Ways to submit products
We offer several data feed submission options
  1. Use an eBay Commerce Network provided FTP location.
  2. Use the merchant's own FTP location.
  3. Use an HTTP link.
  4. Direct upload.
For assistance with data feed creation, contact one of these trusted partners: Intelligent Reach, Channel Advisor, Lengow, Fuse Pump or Golden Feeds

Campaign tools to boost performance
eBay Commerce Network offers several free tools to help merchants maximise campaign performance.

ROI Tracker
  • A free tool that tracks sales conversion and associated revenue.
  • Provides granular campaign performance visibility on a product and category level.
Survey Tool
  • A free tool that helps merchants establish a service quality rating on eBay Commerce Network.
  • Allows merchants to customise questions and capture valuable consumer feedback.

We operate in 5 markets
eBay Commerce Network operates in 5 markets globally, including the US, UK, Germany, France, and Australia. Merchants interested in advertising in these specific markets are required to create separate accounts for each country. Product prices should be displayed in the local country's currency.


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